In this article, we will see together how to analyze your website through its performance, its loading speed, its level of optimization for natural referencing and the conversion rate of its pages.
Why analyze your website?
Analyzing your website has many advantages. First of all, it allows you to know if your website is efficient, fast, user-friendly, google friendly, responsive, optimized for natural referencing and allows maximum conversion. Yes, that’s a lot to analyze …We will try to categorize all of this.
Analyze the performance of your website
First, we can analyze the performance of its internet site how, in particular:YSlow score
Total page weight
Number of requests
Analyze the optimization of its website for natural referencing
Second, you can analyze your website to find out if it is optimized for SEO:Securing
Title & slogan
Meta-title & meta-description
Image titles & alt tags
Analyze the conversion rate of your website
Third, we can analyze the conversion rate of our website through:A / B testing
Visitor / prospect / customer feedback
Button click rate
Number of conversions on optins / capture page / sales page
As you can see, there are a lot of criteria to take into account. But be aware that you can analyze everything (or almost) on your website.
What are the tools to analyze your website?
I will give you all the tools that I use daily and that I recommend to my clients. These are just recommendations, you can still do your research yourself and maybe even find tools more suited to what you want to analyze on your website.
The tools to analyze the performance of your website
To analyze the performance of your website, I recommend using GTmetrix and Pingdom Tools .GTmetrix is a free and very easy to use tool. To begin with, I recommend that you create an account on this website. It’s completely free and it only takes you a few seconds. What is the point of creating an account? With a personal account on GTmetrix, you can define “where you want to analyze your website” and keep a backup of all your analyzes.When you analyze your website, remember to define the nearest locality to do your test in order to guarantee you a result that is as consistent as possible with reality. A website hosted in France should be crawled from GTmetrix London servers as they are the closest servers to you.You also have Pingom tools (free) which allows you to analyze your website just as detailed.When analyzing your website, you should definitely consider the following information:YSlow score
Total page weight
Number of requests
This is the most important information!On GTmetrix, when you hover your mouse over some of your results you can tell whether you should optimize those results or not.No matter which tool you are going to use, GTmetrix and Pingdom tools explain to you what decreases your website performance and generally slows down your website.Finally, if you want to go even further in the analysis of your website, you can use Google insight (free) and Google audit (free) on the website in question.The tools to analyze the optimization of your website for natural referencing
To do an analysis of your website on its optimization for natural referencing, I recommend that you use Woorank . It will give you all the possible indications to make the necessary optimizations.
How to improve the performance of your website?
First of all, you should know that generally it is the images of your website that decrease the performance of your website. Don’t worry, I’ll explain everything to you.I recommend that you start by optimizing as many things as possible on your website such as:
Minification of resources (HTML, JS, CSS, etc …)
For this, you can use several free plugins but I recommend that you go with a very performand plugin that allows you to do this very easily to save time: WProcketOnce that is done, it will be necessary to optimize the weight of its images. Even though WProcket is already doing the job, I recommend adding Smushit .Finally, when you have added Smushit and you have smushed your website, you can return to GTmetrix and redo the analysis. Normally you have to be green everywhere! If this is not always the case and your images are still too heavy, GTmetrix will tell you which images to optimize. For some that are not too large, it will optimize the images itself to simplify your task. You will simply have to download the images in question. Go to your website, remove the heavy images and put the news. And voila !I recommend that you be over 90% for the Yslow score and for the GTmetrix PageSpeed score and have a load time of less than 2 seconds. At this stage, we are starting to be pretty I would say.
How to optimize your website for natural referencing?
So there we probably have a lot of work if you have absolutely no knowledge.Already, you should know that the optimization of your website for natural referencing goes through the optimization of its performance. So normally you’ve done the first step and so 1/3 of the job I think.To do a detailed analysis of your website for natural referencing without any specific knowledge, you can take a tour of Woorank as explained previously. Do your analysis and you must be at 60% minimum.How to set up A / B testing to improve your conversion rate?
A / B testing is the best of the best for improving your conversion rate. This subject is quite long to deal with so we will go over it.To set up A / B testing on your website, I recommend that you use a WordPress theme that offers it natively like Divi for example. You can test all of your page settings to find out what works best for your visitors to click on your buttons, for example.I also advise you to add Google Analytics to put tag tags on your buttons and have a traking on the Google Analytics dashboard.