Understand what a ” nofollow ” and ” dofollow ” link means ”
Know the differentiate them
Know where to place them
In this article, we will see in detail what the terms “nofollow” and “dofollow” mean in order to better use them on each of our links in order to better rank our website .
Why do we speak of “nofollow” or “dofollow”?
First of all, why do we dwell on this subject? Quite simply because it is closely linked to the natural referencing of the site in question. Indeed, any link entering or leaving the site has an impact on notoriety .Google analyzes the number and quality of inbound and outbound links your website.To simplify the matter, if you post a link from your blog on a very spammy forum (and therefore of very low quality in the eyes of Google) your SEO will naturally drop.Moreover, if you link to your site on another site with high PageRank , Google will promote you more and your SEO will naturally increase.But let’s analyze more precisely the terms of “dofollow” and “nofollow” .In both cases we speak of ” follow ” which means to follow in English. In fact, by setting the link to “nofollow” or “dofollow”, search engines are ordered to follow or not to follow the link in question. There is even talk of a page popularity transfer .The settings are made in the source code of the page ( adding an HTML tag ) or using a plugin.Note: If nothing is specified, the link defaults to “dofollow”.Now let’s take a closer look at what this means.
As we have seen previously, a ” dofollow ” link is a link that instructs search engines to follow the link in question. It is also said to transfer the popularity of the page in question. The link is therefore taken into account in Google’s algorithms linked to the natural referencing of a site.Note: A “dofollow” link does not technically exist, it is just a link that is not “nofollow”.In addition, “dofollow” links are generally links that point to good quality sites . This allows in particular to improve the natural referencing or the confidence of Google in your Internet site.
When to use “dofollow” links?
There are mainly three cases for which it is important to configure the “dofollow” links in order to improve your natural referencing:
Linkbuilding campaign (recovery of links that point to your site)
High PageRank sites (popularity)
/! \ Be careful, however, not to try to outdo Google’s algorithm by saying to yourself that it would be great to post a mass of links (set to “dofollow”) on sites linked to your site. As said previously, do not try to spam in article comments for which the site has programmed all its links in “dofollow”. Not even on “overspamed” forums …Why ? Quite simply because a site which puts all its outgoing links in “dofollow” can be penalized by Google and therefore penalize you.To conclude on the “dofollow” links, it would be wise to program them by default on all the links on your site that bring value and quality to your site. Or, to “nofollow” all the links that do not really add value to your website. Or that have not been put by you.
Next, the establishment of “nofollow” links was to combat the manipulation of search engine results .When you set up a “nofollow” link, Google will pay little attention to it and will have very little impact (positive or negative) on your SEO.As said before, “nofollow” links are generally poor quality links or links that have not been put by the website administrator.
In which case to use “nofollow” links
There are several cases for which it is important to set the links to “nofollow” in order not to lower your natural referencing:Affiliate links , advertising , sponsored articles
Links generated by your visitors (to avoid spam)
Credits / Copyright
Terms and conditions
You will understand that the links that do not bring a lot of value or quality to your site is generally to put in “nofollow” links.Finally, it’s still important to point out that some engineers at Google also say that this is not really a problem. And that it is better to let Google crawl as many pages as possible on your site… which is a bit the opposite of what they have been telling us for a few years now and since the creation of the Panda algorithm… it’s up to you to judge!